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Shout Out To The NFL–It’s About Time you started marketing to women! Friday, Nov 12, 2010 Kelly Fletcher   Call it destiny.  I was born on Super Bowl Sunday II (the Green Bay Packers defeated the Oakland Raiders) to an All-American defensive end who was still playing college football at Appalachian State University.  Yep, the Appy State that upset Michigan in 2007,  just about the time  the NFL caught on that women may prefer fashionable options […] See More
Marketing to Women: Empowering Female Consumers with Online Shopping Options Thursday, Oct 21, 2010 Kelly Fletcher These days, you’d be hard-pressed to find a business in the retail sales industry that doesn’t provide a web sales component as part of its shopping experience. Web sales allow retailers to reach any consumer with an internet connection, as opposed to traditional brick-and-mortar stores whose appeal lies in proximity or convenience. While a great […] See More
The Natural Dentist…a better way of marketing to women Monday, Oct 11, 2010 Kelly Fletcher It would be pretty hard to have missed the “green” movement that has swept our nation. Nowhere is it more of a hot topic than in the area of food. We are all paying more attention to the foods we eat as well as those we feed our families. From processed sugars and trans-fats to […] See More
Being in the Know about Marketing to Women Thursday, Oct 7, 2010 Kelly Fletcher One of the first things that we learn in public relations and marketing is that it’s all about your audience. Tailoring witty messages, pulling off elegant events and producing slick advertisements will only get you so far if they don’t reach the ones they are intended for. Before you can reach any audience, you must first […] See More
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