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In Social Media, Timing is Everything. Thursday, Feb 26, 2015 Abby Christensen Social media is everywhere. There’s no escaping it. You fall down the stairs in the library, and in five minutes the video is posted on Facebook (and tagged, of course). You meet your favorite musician and forget how to spell your name (or maybe that’s just me), and the whole 140-character tale enters the Twitter-sphere […] See More
Kelly Fletcher Gives Press Preview Tips to International Fashion Bloggers Thursday, Jan 16, 2014 Abby Christensen The importance of relationships in media has increased. It’s becoming more and more about who you know as opposed to what you know. For bloggers, this can be difficult, considering you work in a predominantly digital sphere. One way to add a face to the blog is to attend press previews and events. Industry only press previews provide a great opportunity to develop these media relationships and get your name and face out there. See More
Trusting Social Media in Public Relations & Marketing to Women Thursday, Nov 18, 2010 Kelly Fletcher Social media, while once the wave of the future, is now here to stay. In this day and age, if an organization doesn’t have and maintain a Facebook page, we just don’t know what to think. When we want to tag a brand in a post, whether it be for professional or personal purposes, if […] See More
Social Media Marketing to Women: More than just buzz Thursday, Sep 30, 2010 Kelly Fletcher These days our lives are inundated with buzzwords like “social media” “social networking” “blogosphere,” but what does all of this stuff really have to do with you? If you represent a company selling a product to consumers, specifically women, these phrases have quite a lot to do with you and your bottom line. Research shows […] See More
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