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Shout Out To The NFL–It’s About Time you started marketing to women!
Friday, Nov 12, 2010
Call it destiny. I was born on Super Bowl Sunday II (the Green Bay Packers defeated the Oakland Raiders) to an All-American defensive end who was still playing college football at Appalachian State University. Yep, the Appy State that upset Michigan in 2007, just about the time the NFL caught on that women may prefer fashionable options […] See More
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Marketing to Women: Are Females more Loyal Customers?
Wednesday, Nov 3, 2010
We all have certain qualities that we seek in friends…honesty, integrity and loyalty just to name a few. Did you know that while both men and women can be equally loyal, their loyalties look very different, especially when it comes to demonstrating those loyalties to a company or brand? While men strive to be independent, […] See More
Marketing to Women: He said/She said something else!
Monday, Oct 25, 2010
Why is marketing to women so important? According to “Why She Buys,” a great book by public relations practitioner Bridget Brennan, “gender is the most powerful determinant of how a person sees the world and everything in it.” If our gender plays such an important role, why do some marketers fail to […] See More
Welcome to HER VOICE
Friday, Oct 15, 2010
Welcome to the HER VOICE community! As the official blog of FletcherPR, we’ll be sharing our views on marketing to women and girls, as well as PR and marketing tactics we believe in. We’re also harnessing girl-power with our “She’s So Empowered” profiles, and celebrating victories–large and small– in “Something to Sing About.” Check back often as […] See More
Knoxville Public Relations: Get Your Lash On Event at Medi-Spa
Thursday, Sep 23, 2010
Lash was the word this summer at Medi-Spa Knoxville when the dermatological day spa hosted a groovy 70’s go-go party where women were invited to “get their lash on!” Since research has proven that consumers are more likely to try and purchase new products in a social group setting, this was a great way for […] See More
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