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Smart Thoughts: Women & Social Media
Thursday, Mar 17, 2011
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Small Treats, Big Payoff Marketing to Women
Thursday, Mar 10, 2011
Most women are quick to grab a cup of coffee or tea as a pick-me-up, but we are less inclined to enjoy a huge muffin or cookie with it, as much as we might want to. Coffee mega-chain Starbucks has taken a new approach to our dillema with its new petite sweet menu, one that will […] See More
Social Media Use in Small Businesses Marketing to Women
Friday, Mar 4, 2011
There’s no question that social media is here to stay. If your small business (or large one for that matter) isn’t using some form of social media to connect and engage with your audience, you’re missing out. It’s not too late to join the game, but if you are curious as to how other businesses […] See More
She’s SO Empowered: Ursula Burns
Thursday, Feb 24, 2011
Ursula Burns is not only the first African-American woman to have been named C.E.O. of a major American Corporation, but she is also the first woman to succeed another woman as head of a company of this size. The company happens to be Xerox, whose name has been established as an everyday verb. Burns began […] See More
Design by Gender and Marketing to Women
Sunday, Feb 20, 2011
There is no question that magazines geared to women are designed differently than those intended for a male audience. Among the many differences in men and women is how each gender views visual design and responds to it accordingly. This is especially important to understand when it comes to designing websites. All the great information […] See More
Social Media Meets the Met
Friday, Feb 18, 2011
For almost 150 years, the Metropolitan Museum of Art has been at the forefront of American art museums, establishing itself as a leader in the museum world. Arguably the most recognized art museum in this country, it has seen its share of leadership come and go, most recently with Thomas Campbell in his third year […] See More
For the Sake of Social Media Marketing to Women
Friday, Feb 11, 2011
PRSA (Public Relations Society of America) released its new social media policy this week with the hopes that it will offer a unified voice to govern the organization’s social media efforts. The entire world is buzzing over the use of social media these days, from organizing protests in Egypt to what Ashton Kutcher had for […] See More
Making Cents of the Ads when Marketing to Women
Monday, Feb 7, 2011
Over 109 million viewers tuned in to watch Super Bowl XLV on Sunday, but as often is the case, some viewers are just as excited, if not more so, to see what new creative ads are unveiled. This year’s ads were a hit, with some of the most popular representing the automobile industry. While the […] See More
The Girlfriends Niche when Marketing to Women
Sunday, Jan 23, 2011
Our society and the practices we adhere to are constantly evolving with the times. With the advances in technology, everything seems to move at a quicker pace. Online dating has become as much or more popular than traditional methods and distance education via virtual classrooms now provide students with the same degrees they previously obtained […] See More
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