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Smart Thoughts….on Social Media!
Friday, Jan 14, 2011
“We don’t have a choice whether we DO social media, the question is how well we do it” -Erik Qualman (Social Media Guru & Author) See More
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Logos are your Business when Marketing to Women
Monday, Jan 10, 2011
An organization’s logo is a crucial part of its brand identification as well as an expression of what the company is all about. Great logos are the ones that we can immediately visualize even if we haven’t seen them in awhile. The Nike Swoosh, NBC’s Peacock, & Mercedes Benz symbol are just a few. Ideally, […] See More
Enhance your Calm in 2011
Thursday, Jan 6, 2011
You may have seen this poster (or sillier variations of it) as it has gained popularity lately in the blogosphere and also in the realms of interior design and stationery. Produced in 1939 by the British Government to raise morale of the people during the war, rumor has it that the Queen herself first uttered this […] See More
Smart Thoughts….On Social Roles!
Sunday, Jan 2, 2011
All it takes is a few minutes scanning the marketing section at your local bookstore to become aware that the times, they are a’ changing. In a field where everything was once black and white, there are now infinite shades of gray. Paco Underhill is one marketing expert who is taking notice of the differences […] See More
Public Relations & Marketing to Women: Past the Point of No Returns
Monday, Dec 27, 2010
Now that all the wrapping paper and ribbons have been cleared away (almost?), we are faced with the issue at hand: returning those gifts that a) didn’t fit, b) didn’t work or c) didn’t thrill us. This can be a daunting process especially as many retailers have strict rules about returns. According to these findings, […] See More
Marketing to Women: Kay Jewelers & the NFL are A Winning Combination
Monday, Dec 20, 2010
Lots of things are synonymous with professional football, but sparkling jewelry probably isn’t on that list. However, when millions of Americans tune in weekly to watch their favorite teams go head to head on the gridiron, national retailer Kay Jeweler’s is front and center. The company returned this season to sponsor the NFL Network’s […] See More
Marketing to Women: Reaching Holiday Shoppers with Style
Monday, Dec 6, 2010
We’re definitely in the thick of the holiday shopping season, what with Black Friday and its newer counterpart, Cyber Monday having passed by a few weeks ago. No matter, it’s not too late to identify and reach consumers to boost those holiday sales. Thanks to a Retail Shopper Segmentation System by Experian Simmons, businesses can […] See More
Marketing to Women: Your Virtual Image
Thursday, Dec 2, 2010
The above quote is from a great book by Brian Solis & Deirdre Breakenridge called Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR. It’s definitely something to consider as social media continues to permeate many aspects of our society. If virtually everything we do online is visible to somebody, […] See More
Marketing to Women: The Spending Power of Tweens
Monday, Nov 22, 2010
It’s no secret that the spending power of women is a force to be reckoned with. Statistics show that women make the majority of the household purchasing decisions both for family and personal needs. Marketers have begun to take notice of this trend, but another important demographic within the female sector that offers great opportunity […] See More
Trusting Social Media in Public Relations & Marketing to Women
Thursday, Nov 18, 2010
Social media, while once the wave of the future, is now here to stay. In this day and age, if an organization doesn’t have and maintain a Facebook page, we just don’t know what to think. When we want to tag a brand in a post, whether it be for professional or personal purposes, if […] See More
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