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Marketing to Women: Reaching Holiday Shoppers with Style
Monday, Dec 6, 2010
We’re definitely in the thick of the holiday shopping season, what with Black Friday and its newer counterpart, Cyber Monday having passed by a few weeks ago. No matter, it’s not too late to identify and reach consumers to boost those holiday sales. Thanks to a Retail Shopper Segmentation System by Experian Simmons, businesses can […] See More
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Marketing to Women: Are Females more Loyal Customers?
Wednesday, Nov 3, 2010
We all have certain qualities that we seek in friends…honesty, integrity and loyalty just to name a few. Did you know that while both men and women can be equally loyal, their loyalties look very different, especially when it comes to demonstrating those loyalties to a company or brand? While men strive to be independent, […] See More
Marketing to Women: He said/She said something else!
Monday, Oct 25, 2010
Why is marketing to women so important? According to “Why She Buys,” a great book by public relations practitioner Bridget Brennan, “gender is the most powerful determinant of how a person sees the world and everything in it.” If our gender plays such an important role, why do some marketers fail to […] See More
Marketing to Women: Empowering Female Consumers with Online Shopping Options
Thursday, Oct 21, 2010
These days, you’d be hard-pressed to find a business in the retail sales industry that doesn’t provide a web sales component as part of its shopping experience. Web sales allow retailers to reach any consumer with an internet connection, as opposed to traditional brick-and-mortar stores whose appeal lies in proximity or convenience. While a great […] See More
The Natural Dentist…a better way of marketing to women
Monday, Oct 11, 2010
It would be pretty hard to have missed the “green” movement that has swept our nation. Nowhere is it more of a hot topic than in the area of food. We are all paying more attention to the foods we eat as well as those we feed our families. From processed sugars and trans-fats to […] See More
Being in the Know about Marketing to Women
Thursday, Oct 7, 2010
One of the first things that we learn in public relations and marketing is that it’s all about your audience. Tailoring witty messages, pulling off elegant events and producing slick advertisements will only get you so far if they don’t reach the ones they are intended for. Before you can reach any audience, you must first […] See More
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