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Marketing to Women: Your Virtual Image
Thursday, Dec 2, 2010
The above quote is from a great book by Brian Solis & Deirdre Breakenridge called Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR. It’s definitely something to consider as social media continues to permeate many aspects of our society. If virtually everything we do online is visible to somebody, […] See More
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Shout Out To The NFL–It’s About Time you started marketing to women!
Friday, Nov 12, 2010
Call it destiny. I was born on Super Bowl Sunday II (the Green Bay Packers defeated the Oakland Raiders) to an All-American defensive end who was still playing college football at Appalachian State University. Yep, the Appy State that upset Michigan in 2007, just about the time the NFL caught on that women may prefer fashionable options […] See More
Marketing to Women: Are Females more Loyal Customers?
Wednesday, Nov 3, 2010
We all have certain qualities that we seek in friends…honesty, integrity and loyalty just to name a few. Did you know that while both men and women can be equally loyal, their loyalties look very different, especially when it comes to demonstrating those loyalties to a company or brand? While men strive to be independent, […] See More
The Kellys Agree…In Public Relations, Give good phone!
Tuesday, Oct 26, 2010
One of my favorite books of late is If You Have to Cry Go Outside and Other Things Your Mother Never Told You by PR fashion mogul, Kelly Cutrone. I love this woman, her style and her fierce comeback after a few years of being, shall we say, “sidetracked.” It’s a must-read for any PR […] See More
Marketing to Women: He said/She said something else!
Monday, Oct 25, 2010
Why is marketing to women so important? According to “Why She Buys,” a great book by public relations practitioner Bridget Brennan, “gender is the most powerful determinant of how a person sees the world and everything in it.” If our gender plays such an important role, why do some marketers fail to […] See More
Marketing to Women: Empowering Female Consumers with Online Shopping Options
Thursday, Oct 21, 2010
These days, you’d be hard-pressed to find a business in the retail sales industry that doesn’t provide a web sales component as part of its shopping experience. Web sales allow retailers to reach any consumer with an internet connection, as opposed to traditional brick-and-mortar stores whose appeal lies in proximity or convenience. While a great […] See More
Welcome to HER VOICE
Friday, Oct 15, 2010
Welcome to the HER VOICE community! As the official blog of FletcherPR, we’ll be sharing our views on marketing to women and girls, as well as PR and marketing tactics we believe in. We’re also harnessing girl-power with our “She’s So Empowered” profiles, and celebrating victories–large and small– in “Something to Sing About.” Check back often as […] See More
“The Power of the Purse: How to Design & Execute a PR Campaign that Resonates with Women”
Thursday, Oct 14, 2010
We’ve all heard about the proverbial ‘glass ceiling’ in the workplace…the one that kept women in positions with equal (or greater) workloads than men, but somehow bringing home smaller paychecks. One glimmer of hope in this area (according to U.S. Census Bureau findings) is that more women are now graduating college than men, thus filling higher […] See More
The Natural Dentist…a better way of marketing to women
Monday, Oct 11, 2010
It would be pretty hard to have missed the “green” movement that has swept our nation. Nowhere is it more of a hot topic than in the area of food. We are all paying more attention to the foods we eat as well as those we feed our families. From processed sugars and trans-fats to […] See More
Being in the Know about Marketing to Women
Thursday, Oct 7, 2010
One of the first things that we learn in public relations and marketing is that it’s all about your audience. Tailoring witty messages, pulling off elegant events and producing slick advertisements will only get you so far if they don’t reach the ones they are intended for. Before you can reach any audience, you must first […] See More
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