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Identifying Spending Power & Strength in Numbers when Marketing to Women Monday, Oct 4, 2010 Kelly Fletcher It’s no secret that having friends is a good thing. From skipping across the school playground hand in hand to sharing clothes with our college bff, and being the maid of honor at each other’s weddings, the friends women make and keep enrich their lives in so many ways. As girls grow up and become […] See More
Social Media Marketing to Women: More than just buzz Thursday, Sep 30, 2010 Kelly Fletcher These days our lives are inundated with buzzwords like “social media” “social networking” “blogosphere,” but what does all of this stuff really have to do with you? If you represent a company selling a product to consumers, specifically women, these phrases have quite a lot to do with you and your bottom line. Research shows […] See More
Jewelry Television Host Getting Some Extra Screen Time for Marketing to Women Monday, Sep 27, 2010 Kelly Fletcher If any loyal fans of Jewelry Television are tuning into the 17th season of the hit CBS show The Amazing Race, don’t be surprised if a familiar face appears on your screen. Brook Roberts, JTV on-air host extraordinaire is pairing up with a friend and former colleague as contestants tackling the adventure! The pair plan […] See More
Knoxville Public Relations: Get Your Lash On Event at Medi-Spa Thursday, Sep 23, 2010 Kelly Fletcher Lash was the word this summer at Medi-Spa Knoxville when the dermatological day spa hosted a groovy 70’s go-go party where women were invited to “get their lash on!” Since research has proven that consumers are more likely to try and purchase new products in a social group setting, this was a great way for […] See More
Using Creative Characters in Advertising and Marketing to Women Monday, Sep 20, 2010 Kelly Fletcher What do Mr. Clean, the Energizer Bunny and Mrs. Butterworth have in common? It’s more than the fact that they are iconic American brands. The reason that these brands are┬áconsidered icons is the way they’ve been woven into the experience of America. According to a couple of recent studies (one published in the Journal of […] See More
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