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Social Media Use in Small Businesses Marketing to Women
Friday, Mar 4, 2011
There’s no question that social media is here to stay. If your small business (or large one for that matter) isn’t using some form of social media to connect and engage with your audience, you’re missing out. It’s not too late to join the game, but if you are curious as to how other businesses […] See More
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Design by Gender and Marketing to Women
Sunday, Feb 20, 2011
There is no question that magazines geared to women are designed differently than those intended for a male audience. Among the many differences in men and women is how each gender views visual design and responds to it accordingly. This is especially important to understand when it comes to designing websites. All the great information […] See More
For the Sake of Social Media Marketing to Women
Friday, Feb 11, 2011
PRSA (Public Relations Society of America) released its new social media policy this week with the hopes that it will offer a unified voice to govern the organization’s social media efforts. The entire world is buzzing over the use of social media these days, from organizing protests in Egypt to what Ashton Kutcher had for […] See More
The Girlfriends Niche when Marketing to Women
Sunday, Jan 23, 2011
Our society and the practices we adhere to are constantly evolving with the times. With the advances in technology, everything seems to move at a quicker pace. Online dating has become as much or more popular than traditional methods and distance education via virtual classrooms now provide students with the same degrees they previously obtained […] See More
Logos are your Business when Marketing to Women
Monday, Jan 10, 2011
An organization’s logo is a crucial part of its brand identification as well as an expression of what the company is all about. Great logos are the ones that we can immediately visualize even if we haven’t seen them in awhile. The Nike Swoosh, NBC’s Peacock, & Mercedes Benz symbol are just a few. Ideally, […] See More
Enhance your Calm in 2011
Thursday, Jan 6, 2011
You may have seen this poster (or sillier variations of it) as it has gained popularity lately in the blogosphere and also in the realms of interior design and stationery. Produced in 1939 by the British Government to raise morale of the people during the war, rumor has it that the Queen herself first uttered this […] See More
Smart Thoughts….On Social Roles!
Sunday, Jan 2, 2011
All it takes is a few minutes scanning the marketing section at your local bookstore to become aware that the times, they are a’ changing. In a field where everything was once black and white, there are now infinite shades of gray. Paco Underhill is one marketing expert who is taking notice of the differences […] See More
Happy New Year from FletcherPR!
Thursday, Dec 30, 2010
As we enter a new year, it is the perfect time to take a look at how your organization is implementing marketing strategies to reach a greater, more defined audience and ultimately grow your business. Maybe you are having trouble getting the word out about a fabulous product or service your company offers. Maybe you lack a web […] See More
Public Relations & Marketing to Women: Past the Point of No Returns
Monday, Dec 27, 2010
Now that all the wrapping paper and ribbons have been cleared away (almost?), we are faced with the issue at hand: returning those gifts that a) didn’t fit, b) didn’t work or c) didn’t thrill us. This can be a daunting process especially as many retailers have strict rules about returns. According to these findings, […] See More
Marketing to Women: Kay Jewelers & the NFL are A Winning Combination
Monday, Dec 20, 2010
Lots of things are synonymous with professional football, but sparkling jewelry probably isn’t on that list. However, when millions of Americans tune in weekly to watch their favorite teams go head to head on the gridiron, national retailer Kay Jeweler’s is front and center. The company returned this season to sponsor the NFL Network’s […] See More
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