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Happy New Year from FletcherPR!
Thursday, Dec 30, 2010
As we enter a new year, it is the perfect time to take a look at how your organization is implementing marketing strategies to reach a greater, more defined audience and ultimately grow your business. Maybe you are having trouble getting the word out about a fabulous product or service your company offers. Maybe you lack a web […] See More
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Marketing to Women: Kay Jewelers & the NFL are A Winning Combination
Monday, Dec 20, 2010
Lots of things are synonymous with professional football, but sparkling jewelry probably isn’t on that list. However, when millions of Americans tune in weekly to watch their favorite teams go head to head on the gridiron, national retailer Kay Jeweler’s is front and center. The company returned this season to sponsor the NFL Network’s […] See More
JTV’s New App offers a Seamless Shopping Experience in its marketing to women
Friday, Dec 17, 2010
At least 1 out of every 4 Americans owns a smartphone and this number is only going up. Half of all Americans will likely have a smartphone by Dec. 2011 and the development is greatly changing the way that individuals shop and interact with retailers. Market research has identified a group known as mobile shopping […] See More
Self-Gifting…A Rising Trend & Strategic way of marketing to women
Monday, Dec 13, 2010
We’ve all struggled with choosing the perfect gift for each person on our holiday shopping lists, but what about picking a gift for the person we know best….ourselves! According to an industry survey, the number of shoppers who plan to indulge in a little something extra for themselves this year is up to more than […] See More
Marketing to Women: Reaching Holiday Shoppers with Style
Monday, Dec 6, 2010
We’re definitely in the thick of the holiday shopping season, what with Black Friday and its newer counterpart, Cyber Monday having passed by a few weeks ago. No matter, it’s not too late to identify and reach consumers to boost those holiday sales. Thanks to a Retail Shopper Segmentation System by Experian Simmons, businesses can […] See More
Marketing to Women: The Spending Power of Tweens
Monday, Nov 22, 2010
It’s no secret that the spending power of women is a force to be reckoned with. Statistics show that women make the majority of the household purchasing decisions both for family and personal needs. Marketers have begun to take notice of this trend, but another important demographic within the female sector that offers great opportunity […] See More
Trusting Social Media in Public Relations & Marketing to Women
Thursday, Nov 18, 2010
Social media, while once the wave of the future, is now here to stay. In this day and age, if an organization doesn’t have and maintain a Facebook page, we just don’t know what to think. When we want to tag a brand in a post, whether it be for professional or personal purposes, if […] See More
Shout Out To The NFL–It’s About Time you started marketing to women!
Friday, Nov 12, 2010
Call it destiny. I was born on Super Bowl Sunday II (the Green Bay Packers defeated the Oakland Raiders) to an All-American defensive end who was still playing college football at Appalachian State University. Yep, the Appy State that upset Michigan in 2007, just about the time the NFL caught on that women may prefer fashionable options […] See More
Marketing to Women with Friendship
Sunday, Nov 7, 2010
With all the daily routines that keep us busy, it’s not often that we stop and think about why certain things are the way that they are. We accept certain truths about ourselves as fact, without taking the time to understand why they are such. Did you know that psychological research actually refers back to […] See More
Marketing to Women: Are Females more Loyal Customers?
Wednesday, Nov 3, 2010
We all have certain qualities that we seek in friends…honesty, integrity and loyalty just to name a few. Did you know that while both men and women can be equally loyal, their loyalties look very different, especially when it comes to demonstrating those loyalties to a company or brand? While men strive to be independent, […] See More
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